By Karan Bilimoria
"Every bit pretty much as good because the beer itself."
—SIR RICHARD BRANSON, Founder and Chairman, Virgin staff
So what does it take to be a winning entrepreneur? there are various assorted solutions, yet in response to Karan Bilimoria, founding father of Cobra Beer, do the next and also you will not cross a ways fallacious: be inventive, move the additional mile, trust in your self and your group, get fortunate, be disciplined, take the long term view, study continually and do not be frightened of critical quantities of difficult work.
Bottled for enterprise will get to the guts of ways and why Cobra Beer has built into one of many world's best-loved manufacturers. it's a tale infused with the eagerness, trust, power and imaginative and prescient of its founder and stocks the ups and downs of ways Cobra bought to the place it really is this day. yet greater than that, it's a tale of thought for an individual who has goals of working their very own business.
PRAISE FOR BOTTLED FOR BUSINESS
"The inside of scoop from one of many country's top entrepreneurs—essential reading."
—Richard Reed, Co-founder, blameless Drinks
"Inspiring! a desirable tale of 1 entrepreneur's trip, definitely worth the hide rate for the 'Financing Cobra' bankruptcy on my own. Bilimoria has realized each trick within the publication approximately the right way to finance a transforming into enterprise. in case you are working a becoming company, and do not are looking to supply away the shop, learn THIS BOOK!"
—John Mullins, Professor, London enterprise university and writer, the hot enterprise street Test
"An inspirational story."
—Sir Martin Sorrell, CEO, WPP
"Bottled for enterprise is the extreme account of a Cambridge-educated Indian lawyer's dogged pursuit opposed to the chances. The booklet is compelling, now not least since it moves on the Achilles heel of entrepreneurship in that it info the interpretation of a imaginative and prescient into fact. A smart and necessary book."
—Dr Mark de Rond, college Senior Lecturer at pass judgement on enterprise university and Fellow of Darwin university, Cambridge University
"Reflecting the big luck of his company occupation, i've got doubtless that Bottled for company should be a bestseller."
—Lord Levene, Chairman, Lloyd's, and previous Lord Mayor of London